Volume 18 - Wednesday - May 17, 2023
The Worx Weekly Wednesday
Our curated Marketing News From Around the World:
- Homer would have been a good name for the new Google AI Chatbot instead of Bard.
- Is it a good idea to spend millions of dollars for 30 mins spot? Read more
- State Farm ditched traditional TV tropes in this year's Super Bowl to go all in on TikTok.
- Instagram strongholds influencer marketing despite growing competition. Learn more here
SEO vs. PPC | Understand the Differences and Similarities Watch the video ->
B2B & b2c MARKETING INSIGHTS
Do More Than Sell
Your B2B sales team needs to be more than salespeople — they need to be educators. Often, the customer might not even understand the root cause of their problems. A good sales rep will ensure that they develop a perfect solution for their prospects and teach them more about the issue and how it's being solved.
Create a marketing funnel
Create a marketing funnel that puts your brand in front of prospective customers. Introduce the potential customer to your brand, encourage the prospect to engage with your brand, and subtly lead the potential customer toward making a purchase.
Digital Marketing Term Spotlight
Sitewide: Also spelled Site-wide. Sitewide refers to the linking and navigation structure used throughout the entire Web site in SEO. They are links that appear on every page of another website, leading back to yours. They are typically located in another website's footer or similar common areas.
Additional Resources,Insights & Knowledge Base
