Approach to Forecasting: Why Sometimes Looking Back Won’t Move You Forward
A Novel Approach to Forecasting It’s time to shake up your forecasting strategy. Forget what you think you know about predicting your business’s future – we’re about to dive into a bold approach that could redefine your goals and skyrocket your success. If you are a marketer (a good one at least) – then forecasting falls in your realm. You own the P&L and drive revenue-related decisions for your small business or your enterprise. I […]
The Decoy Effect Pricing Strategy: How Smart Pricing Can Boost Your Sales
The Decoy Effect Pricing Strategy Today, we’re diving into a fascinating psychological trick that could revolutionize your pricing strategy: the Decoy Effect. The Decoy Effect is a fascinating concept in consumer psychology that was first discovered in the 1980s. This clever marketing trick helps businesses boost their sales by influencing how people make choices. Researchers have found that the Decoy Effect works in many different situations, not just when we’re buying things. It can even affect how people […]
Unlock the $58K Secret: 3 Mind-Blowing Google Ads Hacks For Your E-commerce Store
Google Ads Hacks For Your E-commerce Store Imagine turning $8K into a staggering $66K. Are you an e-Commerce marketer, business owner (or simply curious and want to learn) that wants to grow their sales with Google Ads? Sounds like a pipe dream, right? Wrong. I’ve done it, and I’m about to spill the beans on how you can too. Buckle up, because these Google Ads hacks are about to set your e-commerce world on […]
7 Steps to Developing a Powerful Brand Positioning Statement
7 Steps to Developing a Powerful Brand Positioning Statement ‘Nobody buys a product or service because it can do everything, but rather because it can do something’ – Tim Williams’ Positioning for Professionals Why no one will ever say ‘Yahoo it’ or ‘Bing it,’ but always ‘Google it’? Why don’t kids want to go to a ‘fast food restaurant,’ but to a McDonald’s? Does no one care about Pepsi despite hundreds of taste tests proving […]
Front End vs. Back End
In this blog, we talk about two popular concepts that are thrown around in the web development world – front end vs. back end web development. Marketers today work with web design and development teams regularly. In some organizations, there are separate eCommerce teams that have different functions that come together including front-end, back-end, digital marketing, and merchandising. Let’s lets look more closely at these two jobs (front-end vs. back-end development) are now interacting with […]
Incompetency & Fakeness Is Amplified in the Digital World
In a world where the existing jobs are fewer than the many people who need them, many people will do all it takes to secure jobs, compete, over-promise, lie and come across as someone they are not to get ahead. This is faking incompetency. I work predominately on the world wide web. This is mostly an unregulated open field for anyone and everyone to claim themselves as experts. I am going to go out there […]
3 Go-to Social Media Channels For Technical Brands
In today’s post, I discuss social media marketing that technical, operations-driven, engineering and manufacturing brands should use to get ahead and build their brand. Social media is all about engagement, building relationships, and keeping your existing community happy (and proud) to be associated with you. Community, in this case, means your prospects, existing customers, past clients/customers, employees (and their families), investors, media organizations, vendors, creditors, and more! These are your ‘people’ and your tribe. They believe in the […]
Web Design Trends: A Blast from the Past in Web Design
In this blog, I try to keep it light and talk about how web design trends have changed so much over the years. We look at each of the last 3 to 4 decades and see what we have come to accept as “normal” in our user experience when it comes to web design. We just hit a big milestone at Web Worx Labs. We have designed for almost 8 years and completed over 100 […]
How Our Brains Work
My Morning Coffee Routine I want to take some time to explain how marketing, directly and indirectly, impacts consumer behaviour, attitudes, and purchases. This is quite powerful if done right. To help explain this better, I am going to walk through my morning coffee routine to work. Who doesn’t like stories? I wake up in the morning and I am already struggling out of bed. My brain is still in sleep mode and wants me […]
In Your Branding Strategy…
In Your Branding Strategy… Start with What & How – Not Why With this blog, we are looking to help businesses understand how to come up with the right sequence for a powerful branding strategy. Are you a business leader, marketer, or brand owner? Are you looking to revamp your brand, launch a new product, launch a new business? If you answered yes to these questions, then we hope the analysis we share in […]
Why does Google keep changing its algorithm?
Google has been known to make significant changes to its algorithm each year. Why? Why does Google keep changing its algorithm so regularly? Google’s algorithms (as there are multiple algorithms that actually work together) ensures that search results bring up the most relevant content to a user with the amount of information available on the web. This can be difficult to sift through millions of websites in milliseconds and find exactly what you need that […]
Do Likes on Social Media Channels Matter?
Do Likes on Social Media Channels Matter? What are “Likes” or “Subscribers” or “Follow”? With over 3.6 billion users, social media is unarguably the new mega force to reckon with in the business arena. Social media platforms such as Facebook, Youtube, Instagram, TikTok, Twitter and others have given businesses cost-effective and convenient platforms to communicate with their target audience. Digital marketers are working round the clock to have as many people as possible like, subscribe, and […]
Cryptocurrency Guide (For Marketers By Marketers)
Cryptocurrency Guide (For Marketers By Marketers) This blog post is a cryptocurrency guide for marketers, business leaders and anyone who is looking to better understand this technology without getting too technical. Why are these terms always thrown around and making headlines? Why should marketers care about it in today’s day and age? This “cryptocurrency” term and others including blockchain, bitcoin, are used today by many techies, bankers, news websites, and some eccentric personalities (think Elon […]
What are Cookies (on the internet)?
We are talking about the internet here – so if you got a picture of a chocolate chip cookie pop up in your head – you are not alone. 🍪😋 So what are cookies on the internet (not the ones we eat) exactly? Computer cookies more formally known as HTTP cookies are not physical objects but text files with small pieces of data, like a username and password that are used to identify your computer […]
TikTok Marketing: Why Should Marketers Care About TikTok?
TikTok Marketing: Why Should Marketers Care About TikTok? If you are looking for guidance on TikTok marketing and want to understand your options and approach, you have come to the right place! If you aren’t already aware, TikTok is a trendy new social media application launched internationally by a Chinese tech company in September 2016. This app has since then gained popularity in the western markets as a convenient and content-driven application with videos ranging […]
What Are Algorithms? (a 4 min read)
For most marketers and digital nomads, algorithms are a bit like a blockchain. Everyone understands a bit of it, but ask them to explain what and how it works – good luck or expect a long complex answer that seems to go off topic but does not really answer the question. You know it. We have all been there. So what are algorithms exactly (without going off on a tangent)? What Are Algorithms – The […]
5 Easy & Impactful Email Marketing Tips You Can Use Right Away
5 Easy & Impactful Email Marketing Tips You Can Use Right Away Why market via emails? In today’s blog update, we get into email marketing tips. There are more than 4 billion email users worldwide. This number is far beyond the number of people who use Facebook, Instagram, or other social media sites. So, albeit it might not be the rage amongst millennials, emails have the most extensive reach when it comes to different marketing […]
5 Powerful & Easy Tips On Branding Style Guide
5 Powerful & Easy Tips On Branding Style Guide Branding is the cornerstone of effective marketing. Perhaps you’re hearing this for the umpteenth time, but the importance of proper branding can’t be emphasized enough. If you’ve not yet conceptualized branding, it’s crucial that you start by understanding exactly what it entails. Well, on this note, branding simply refers to the marketing practice that involves creating a solid, positive perception of your business in the minds […]
5 Must-Have Attributes For A Killer Social Media Post
5 Must-Have Attributes For A Killer Social Media Post Social media has an immense impact on businesses. It has revolutionized how we interact and carry out our day-to-day lives. Social media is powerful, it’s everywhere, and it’s unavoidable. Whether you’re an established brand or a startup, social media plays a vital role in your marketing. That’s why having the fundamentals right for a post on social media platforms is imperative. There are more than 3 […]
How to Show Empathy to Your Team and Customers
How to Show Empathy to Your Team and Customers A good business leader, a marketer (especially a marketer), or an entrepreneur knows how important their team and customers are to the success of their business. One of the most effective ways to show your team and customers the love they deserve is by showing them empathy on a daily basis. Not only that but having empathy is just a good skill to have as a […]
7 Simple & Easily Adaptable Design Tips For Display Ads
7 Simple & Easily Adaptable Design Tips For Display Ads Display ads are a significant investment for the business. An ad help consumers get familiar with your brand. Retargeting with a display ad is known to provide high ROI. With approximately 11% of internet users blocking display ads while others are tuning them out, it means you have to work hard to make your ads get those clicks. For users to click your display ads, […]
5 Ways A Marketer Can Stand Out At Work
5 Ways A Marketer Can Stand Out At Work You’ve made up your mind that you want to pursue marketing as a career. You have all the academic qualifications to kick-start the career journey. The zeal in you feels like it will take you just a couple of years or months to become a world-class marketer. First, congratulations on defining your career path and bracing yourself to defy the odds to become an outstanding marketer. […]
7 Best Ways To Leverage YouTube For Retail
7 Best Ways To Leverage YouTube For Retail So you are wondering how to use YouTube for retail brands effectively? YouTube has a huge audience, who tend to spend more time on YouTube. than most other social media platforms! Video marketing is growing, and YouTube allows for a great way for brands to build a following, gain exposure and engage your customers or prospects for retail brands. In today’s blog, we walk you through the […]
How to Optimize Facebook Business Page
How to Optimize Facebook Business Page Facebook Continues To Grow (Despite The Scandals) Of late people are claiming it’s becoming harder to get tons of likes on Facebook. For businesses especially, it has become a “pay to play game”. That is you advertise, then you get exposure. Some think it’s unnecessary to even open a Facebook business page. Aside from the fact that there is a lot of bad Facebook publicity out there for Facebook […]
How To Use Quora For Marketing – Ultimate Guide
How To Use Quora For Marketing – Ultimate Guide Why Quora In 2021 – Statistics Quora & Reddit are powerful Question & Answer platforms that allow people to answer and ask questions in any specific niche around the world. Compared to other social media channels – Quora is had on average 300 million active users as of early 2021. It is one of the most trusted platforms for knowledge seekers. From celebrities to famous politicians […]
Creating Buyer Personas – Detailed Guide
Creating Buyer Personas – Detailed Guide If you have been in the marketing world, you may have heard the term “buyer persona.” The term is tossed out casually, such that you’d think everyone understands it. In this article, we get into the nuts and bolts of creating buyer personas the right way. With digital marketing, you can easily target and segment potential clients. Gone are the days when entrepreneurs had to erect billboards hoping to […]
Testimonial Videos – Ultimate Guide
Testimonial Videos – Ultimate Guide Testimonial Videos – Ultimate Guide Why Video? What do you do when you want to purchase something you know little or nothing about? You head to the internet and try to find some information to help you make the best decision, don’t you? You aren’t alone; a recent survey by Spiegel Research Center shows that about 95% of online buyers read user reviews before making an online purchase. Alternatively, you […]
Taking A Deep Dive: Marketing Technical or Complex Engineering Brands (With Examples)
Taking A Deep Dive: Marketing Technical or Complex Engineering Brands (With Examples) So you are wondering how to resonate with your prospects when your brand offers very technical or complex solutions? Marketing strategies and approaches often differ across the board based on the nature of products and services or even industries. To do marketing right requires careful observations, strategizing, and that is well through and planned with good research and expertise. Technical, engineered or complex […]
Top 5 Channels – Social Media Marketing for Manufacturing Companies (Stats & Benchmarks)
Top 5 Channels – Social Media Marketing for Manufacturing Companies (Stats & Benchmarks) So Why You Need Social Media Marketing For Manufacturing Companies in 2021? Social media is vital to having a successful manufacturing company. The importance & success of social media for manufacturing should not be immediately tied to revenue growth or sales uplift in our opinion. Social media is all about engagement and brand awareness. It’s as much as listening and a connection […]
Videos On Homepage That Work & Video Storytelling Framework (With 5 Examples)
Videos On Homepage That Work & Video Storytelling Framework (With 5 Examples) Why Do Videos On Homepage Work? Let’s face it – videos provide more engagement vs. images and static text or copy any day. Who does not like a powerful and engaging video that makes the whole process of understanding your product or solution easy, entertaining, and efficient? According to Statista – 85% of internet users watch video on their devices in the United […]
3 Proven Methods SEO And Social Media Integrate To Drive Brand Visibility (With Succesful Examples)
3 Proven Methods SEO And Social Media Integrate To Drive Brand Visibility (With Succesful Examples) Opening Thoughts On SEO And Social Media The two of the most in-demand digital marketing tactics are Social Media & SEO: Source: Google Trends SEO generates a lot more search volume and interest on Google than even terms like “digital marketing” Search Engine Optimization & Social Media are hands down two of the most popular and sought after solutions when […]
What Should Businesses Do Today To Establish Trust Online?
What Should Businesses Do Today To Establish Trust Online? Establishing Trust Online With easy access to the internet, businesses have to work harder to establish trust online today more than ever. While most of the companies all around the world have been trying to gain consumers’ online trust, the truth is that the constant news of online security breaches, identity theft, and major scandals like Facebook-Cambridge Analytica gives this trust a shake, to say the […]
What Is A Good Digital Marketing Budget For Your Company in 2021? (Post COVID-19)
What Is A Good Digital Marketing Budget For Your Company in 2021? (Post COVID-19) Good Solutions & Offerings Still Needs To Be Marketed Even in post COVID-19 times, a good digital marketing budget is a must. One of the things that business leaders need to understand is the importance of digital marketing in the new normal. While there are some leaders who have a hard time figuring this out, we just want you to remember […]
What Is Smart Bidding in Google Ads? What It Is and Why Use It!
What Is Smart Bidding in Google Ads? What It Is and Why Use It! So you might have created a great new website. Your organic traffic is doing ok but might be looking to improve on those visitors by adding a little Google magic to the proceedings. Here’s where smart bidding in Google ads can help! Google ads are a great way of bump starting your e-commerce and other websites and can effectively increase your […]
5 Simple But Powerful Google Ads Tips – Optimization Strategies for 2021 [Updated For 2021]
5 Simple But Powerful Google Ads Optimization Strategies for 2021 Looking for updated Google Ads Tips to help you make the most of your ads in 2021? Pay Per Click (PPC) campaigns are one of the best and fastest ways to get more targeted traffic, new prospects, and to make your brand known. So, it’s not strange to see many marketers trying to create PPC campaigns. However, one of the reasons why many marketers end […]
The Most Powerful Digital Marketing Skills
The Most Powerful Digital Marketing Skills Digital marketing is a rapidly changing field. It is a powerful combination of marketing and information technology that comes together seamlessly to deliver for businesses and brands everywhere. There are a lot of skills digital marketing professionals are required to have these days. Any digital marketing agency will have lots of different experts in their team to deliver projects for their clients. At Web Worx Labs – we know […]
3 Things Marketers Can Do With The Covid-19 Pandemic
3 Things Marketers Can Do With The Covid-19 Pandemic There really is a lot going on these days with the world-wide pandemic that has put much of the world at a standstill. Industries and countries have been impacted. The global economy is going towards a recession and it does not look like it will let up anytime soon. Even in this bleak picture, marketers can do a lot to help build and deliver on a […]
How to Stay Connected While Maintaining Social Distance [updated for 2021]
How to Stay Connected While Maintaining Social Distance Our sincere desire for physical connectivity is coded into our DNA. We are social creatures. We can reduce our stress, tensions, and anxiety through positive social support, but – we are now in 2021 and with vaccines around the corner, we may be tempted to break the social distance rules. Trust me when I say this – even as a socially awkward person, I miss human interaction […]
Things You Need to Know About Accelerated Mobile Pages (AMPs)
Things You Need to Know About Accelerated Mobile Pages (AMPs) AMP stands for Accelerated Mobile Pages, but most don’t know what it is. “AMP” is a play on the words “amplify” to speed up, in this case, the load times of the site. An AMP is a page created to improve the performance of the mobile web experience by creating fast-loading mobile pages. It is a project announced by Google on 7th October 2015. You […]
Want Your Website To Rank Higher?
Want Your Website To Rank Higher? The first thing that comes to mind when we are confronted with the idea of our website ranking higher, “what is the fastest and easiest way for my website to rank higher?” You have to build trust to rank higher, and trust is a relationship that needs to be consistent over time to develop. In a nutshell – there is no shortcut, and please, for the love of Google […]
Types of Advertising
Types of Advertising – Detailed & Comprehensive Guide Advertising? The most significant form of marketing communication done to promote or sell a solution through a non-personal message and openly sponsored format. Arguably the most popular discipline within the marketing function. Introduction There are several types of advertisings. However, not many people are fully aware of them. Although now the current generation knows what exactly advertisements do but still to sound a bit academic, let us […]
10 Strong B2B Marketing Strategies That Will Grow Your Business
10 Strong B2B Marketing Strategies That Will Grow Your Business Business owners who own B2B companies use traditional marketing activities, which typically involve promotion, advertising or campaigns, publicity sales, and distribution. Companies have used all these traditional means of marketing for years. The truth is that when you have a B2B company, you have multiple marketing strategies that you can use, both online and offline. Most B2B marketers are aware of what they need […]
What is Email Marketing and How Does it Work?
What is Email Marketing and How Does it Work? #With this post today – we hope to help you understand “What is Email Marketing?” better. We have a simple definition for you to understand what is email marketing. Email Marketing is a powerful form of digital marketing strategy. Email Marketing uses the power of email to connect with your customers regularly. In more fancy words, it is an act of commercial marketing by using email, […]
Get to Know the History of Google Algorithm Updates
Get to Know the History of Google Algorithm Updates Image Source: Techwyse Google algorithm is a term known by all of those who are in the realm of internet marketing. To provide better search results, Google updates its algorithm every year. However, those not familiar or in the industry may not be aware of its importance. In today’s world, having familiarity and knowing how it can impact a company’s top or bottom line […]
Marketing Fundamentals 101
Marketing Fundamentals 101 Finally, Your search for marketing fundamentals has bought you here. If you think that digital marketing is something modern, then, unfortunately, you would be wrong! Want to know why? The term digital marketing gained popularity in the 2000s but is in existence for more than a century (yes, a century), and here the definition will let you know what exactly we mean. Want a straightforward definition to remember what digital marketing […]
5 Tips To Optimize Google Ads
5 Tips To Optimize Google Ads Google Ads research campaign is a thrilling process because there are mixed emotions that come to mind while launching a new paid search campaign. PPC campaigns give you a lot more control than traditional advertising (you can read about it more on our Pay-Per-Click Page). In a nutshell, it allows you to get in front of your audiences and pay only when someone is interested in your ads. Which […]
Top 3 SEO Risks Worth Taking in 2020
Top 3 SEO Risks Worth Taking in 2020 Image Source: ItsGuru The decision to take risks in search engine optimization is all about calculation and hitting the right balance. There will be moments when you may feel that the time is not right, especially when you are just above the danger mark. Just like any other risk-taking venture, you need to look at the positives and negatives before you decide to take risky SEO efforts. […]
Search Engine Optimization – Why It Matters and How to Do It Yourself
Search Engine Optimization – Why It Matters and How to Do It Yourself Search Engine Optimization, or SEO, is a common marketing strategy that businesses use to help their website rank higher in major engines’ search results. Despite its popularity, some business owners remain skeptical or even unaware of the power of SEO. This mostly stems from underestimating the value of SEO, or insufficient understanding of what SEO involves. With all the resources available […]