Warning: How to Use Video Marketing So Effectively, Your Competitors Might Hate You
How To Use Video Marketing For Your Brands? Today we’re diving into a game-changing tactic that’ll pull your brand out of the dreaded “boring B2B funk.” Buckle up, because we’re about to make your brand the life of the party! Let’s face it: the digital marketing landscape is more crowded than a Toronto subway at rush hour. Everyone and their dog is on social media, traditional marketing budgets are getting slashed faster than a horror […]
Approach to Forecasting: Why Sometimes Looking Back Won’t Move You Forward
A Novel Approach to Forecasting It’s time to shake up your forecasting strategy. Forget what you think you know about predicting your business’s future – we’re about to dive into a bold approach that could redefine your goals and skyrocket your success. If you are a marketer (a good one at least) – then forecasting falls in your realm. You own the P&L and drive revenue-related decisions for your small business or your enterprise. I […]
The Decoy Effect Pricing Strategy: How Smart Pricing Can Boost Your Sales
The Decoy Effect Pricing Strategy Today, we’re diving into a fascinating psychological trick that could revolutionize your pricing strategy: the Decoy Effect. The Decoy Effect is a fascinating concept in consumer psychology that was first discovered in the 1980s. This clever marketing trick helps businesses boost their sales by influencing how people make choices. Researchers have found that the Decoy Effect works in many different situations, not just when we’re buying things. It can even affect how people […]
Unlock the $58K Secret: 3 Mind-Blowing Google Ads Hacks For Your E-commerce Store
Google Ads Hacks For Your E-commerce Store Imagine turning $8K into a staggering $66K. Are you an e-Commerce marketer, business owner (or simply curious and want to learn) that wants to grow their sales with Google Ads? Sounds like a pipe dream, right? Wrong. I’ve done it, and I’m about to spill the beans on how you can too. Buckle up, because these Google Ads hacks are about to set your e-commerce world on […]
24-Hour Corporate Video Miracle: How We Turned a Last-Minute Request into a Client-Winning Masterpiece
How do you deliver on a 24-hour corporate video project turned around while keeping all stakeholders delighted? In the fast-paced world of corporate video production, sometimes the most exciting projects are born from tight deadlines and high-pressure situations. Recently, our team faced just such a challenge: creating a compelling two-minute 24 hour turnaround corporate video. Video Equals Marketing in 2025 & Beyond Before we get into that – let us talk about some of the […]
Why does Google keep changing its algorithm?
Google has been known to make significant changes to its algorithm each year. Why? Why does Google keep changing its algorithm so regularly? Google’s algorithms (as there are multiple algorithms that actually work together) ensures that search results bring up the most relevant content to a user with the amount of information available on the web. This can be difficult to sift through millions of websites in milliseconds and find exactly what you need that […]
Do Likes on Social Media Channels Matter?
Do Likes on Social Media Channels Matter? What are “Likes” or “Subscribers” or “Follow”? With over 3.6 billion users, social media is unarguably the new mega force to reckon with in the business arena. Social media platforms such as Facebook, Youtube, Instagram, TikTok, Twitter and others have given businesses cost-effective and convenient platforms to communicate with their target audience. Digital marketers are working round the clock to have as many people as possible like, subscribe, and […]
Cryptocurrency Guide (For Marketers By Marketers)
Cryptocurrency Guide (For Marketers By Marketers) This blog post is a cryptocurrency guide for marketers, business leaders and anyone who is looking to better understand this technology without getting too technical. Why are these terms always thrown around and making headlines? Why should marketers care about it in today’s day and age? This “cryptocurrency” term and others including blockchain, bitcoin, are used today by many techies, bankers, news websites, and some eccentric personalities (think Elon […]
What Are Algorithms? (a 4 min read)
For most marketers and digital nomads, algorithms are a bit like a blockchain. Everyone understands a bit of it, but ask them to explain what and how it works – good luck or expect a long complex answer that seems to go off topic but does not really answer the question. You know it. We have all been there. So what are algorithms exactly (without going off on a tangent)? What Are Algorithms – The […]
5 Ways A Marketer Can Stand Out At Work
5 Ways A Marketer Can Stand Out At Work You’ve made up your mind that you want to pursue marketing as a career. You have all the academic qualifications to kick-start the career journey. The zeal in you feels like it will take you just a couple of years or months to become a world-class marketer. First, congratulations on defining your career path and bracing yourself to defy the odds to become an outstanding marketer. […]