Executive dinners and roundtables
Seats still empty? $1,000 fills them.
You have the date and the venue, but not enough of the right people in the room. For a $1,000 flat fee, plus the ad budget you set, we run a 14-day campaign that brings you qualified attendees.
Planning a dinner or event from scratch? Full end-to-end events start at $10,000: ads, attendees, venue sourcing, coordination and the evening itself.
"Everything from the events and marketing material to the messaging, social campaigns and email marketing was top notch, end to end. It delivered."Dean Boukydis, Programs Director, Georgian@ILAC
How the $1,000 campaign works
14 days. Qualified attendees.
Your date is set and the venue is booked, but registrations are short. We run a focused 14-day campaign to fill the room with the people you want there.
- Your event page fixed in 48 hoursWe sharpen your page and registration form, or build one for you.
- Ads to your audience for 14 daysYou set the ad budget, from $1,000, paid directly to Meta or Google.
- Every registrant screenedShort qualifying questions and a quick call or text, so only the right guests are confirmed.
- Confirmations and remindersThree reminders, a daily registration count, and the full guest list at the end.
The guest list is the event
The right people change the conversation.
We start with the relationships your firm wants to build. The topic, invitation and setting should give those guests a real reason to spend an evening with you.
- Who should be there12 to 18 senior decision makers in one market, with a topic they are already working through.
- Why they acceptA personal invitation, people they would value meeting, a credible host and an evening that respects their time.
- Your team at the tableYour leaders host and listen. The follow up is where the business happens.
One team behind the evening
We coordinate the work. You make the connection.
One dinner can mean a campaign, dozens of personal touches, a venue and a host team. We bring it together, then give your people the context to continue the relationship.
- Attract the right guestsGuest profile, invitation, event page, paid promotion and personal outreach.
- Turn interest into attendanceQualification, follow up, confirmations, a waitlist and reminders.
- Run the room, hand overVenue and rates, seating, host briefing, check-in, then guest notes in your CRM the next morning.
Our event work
From invitation to a room that showed up.
45+ events run for businesses, from private evenings to a forum of 800. For a dinner, we apply the same discipline to a smaller, more specific guest list.
In their words
What clients say about working with us.
"A fantastic app and experience uniquely showcasing our patented technology. It was well received both from internal stakeholders (sales team and executive team) and was a WOW factor at our major event!"Feroze Merchant, VP of Marketing, Midas Safety
What to decide first
Give senior guests a reason to come.
We can advise on format. The bigger question is who belongs at the table and what they gain from being there.
How do you get senior people to attend?
A guest list they want to be seen on, a real topic, a good venue and personal follow up. Inviting senior people to speak or co-host also works very well.
How far ahead should we start?
About six weeks for the venue, invitations and confirmations. Senior calendars need more notice than an open networking event. For December dinners, start in October.
What does an executive dinner cost?
Events start at $10,000, depending on the city, venue and how many seats we need to fill from outside your network. You get a written plan and cost range within two business days.
What about The Right Fifty?
The Right Fifty is our own event series: small evenings of fifty chosen guests, one audience per room. The first evenings run in Toronto this fall. It is where we fill and host rooms for ourselves, and you can see it at therightfifty.com.
Plan the right room
The right guests are worth it. We handle the effort.
Tell us who should be at the table, how many seats and where. We reply within two business days with a plan and cost range.
- Guest profile and a realistic attendance range
- Campaign, venue and format recommendations
- Timeline, coordination and reporting plan
- Cost range, and who does what
Keep exploring