by Usman SheikhWarning: How to Use Video Marketing So Effectively, Your Competitors Might Hate You
How To Use Video Marketing For Your Brands?
Today we’re diving into a game-changing tactic that’ll pull your brand out of the dreaded “boring B2B funk.” Buckle up, because we’re about to make your brand the life of the party!
Let’s face it: the digital marketing landscape is more crowded than a Toronto subway at rush hour.
Everyone and their dog is on social media, traditional marketing budgets are getting slashed faster than a horror movie victim, and standing out feels like trying to be heard at a Raptors game.
But fear not! There’s one tactic that’s been our secret sauce for helping B2B brands shine: video marketing.
Why Video Marketing is the MVP of B2B Branding
- It’s More Immersive Than Your Favorite VR Game Sure: a well-written white paper can be great (and if you haven’t checked out our guide on “Social Media Likes and If they Even Matter,” what are you waiting for?). But video? It’s like the difference between reading about skydiving and actually jumping out of a plane. It engages multiple senses, creating an experience that text and static images just can’t match.
- Show, Don’t Tell (And Boy, Do We Mean Show!) You can talk about how great your SaaS platform is until you’re blue in the face, but nothing beats actually demonstrating it. Video lets you showcase your product, your team, and your brand personality in living color. It’s like the difference between telling someone you’re funny and actually making them laugh out loud.
- Storytelling on Steroids: Every brand has a story, but video lets you tell it in a way that’ll make Steven Spielberg jealous. Share your company’s journey, highlight customer success stories, or give a behind-the-scenes look at your operations. It’s like a corporate documentary, but way more entertaining.
- Analytics That’ll Make Your Data Scientist Swoon Here’s where it gets really juicy for us marketing nerds. Video platforms offer analytics that’ll make you feel like a mind reader. You can see exactly where viewers are dropping off, what’s resonating, and what’s about as exciting as watching paint dry. It’s like having a focus group running 24/7, telling you exactly how to improve.
The Numbers Don’t Lie
If you are still unsure about why video marketing will help you grow into 2025 and beyond – here are 10 powerful stats:
- 91% of businesses use video as a marketing tool, maintaining a high level of adoption since tracking began in 2016.
- 88% of video marketers believe that video is an important part of their overall strategy, reflecting its critical role in engaging audiences.
- 82% of consumers have decided to purchase a product or service based on watching a marketing video.
- Marketers that use video content grow revenue nearly 50% faster than those that don’t.
- 90% of marketers report that video marketing has provided a good return on investment (ROI).
- If the content is presented in a video format, users retain 95% of the information, compared to just 10% when reading text.
- 87% of marketers claim that video marketing has directly increased sales for their businesses.
- There are over 1 billion hours of video content watched on YouTube every day, highlighting the platform’s significance in video marketing.
- Short videos (30-60 seconds) are preferred by 66% of viewers, who are more likely to watch the entire video if it’s under this duration.
- Social media posts that contain video content attract twice as much engagement as those that only contain images.
Why Your B2B Brand Needs Video Yesterday
Let me level with you. We’ve worked with countless B2B brands over the years, and the ones that embrace video marketing are the ones that stop blending into the background and start turning heads.
Take our client in the industrial equipment space.
They were about as exciting as a beige wall until we helped them create a series of “behind the scenes” videos showcasing their production process. Suddenly, they weren’t just another faceless corporation – they were a team of passionate experts crafting quality products.
Tell me that this voice-over, b roll infused with their actual factory footage of this engineering based company doesn’t help you see their commitment to excellence and a passion for what they believe in:
Instead of another yawn-inducing white paper, even creating an animated explainer videos breaking down complex concepts would go further.
If you’re nodding along thinking, “Dang, I need to get on this video marketing train,” you’re right! But before you grab your iPhone and start filming, remember: that strategy is key.
That’s where we come in. At Web Worx Labs, we’ve been helping B2B brands find their video voice for years. We know how to take your unique value proposition and turn it into video gold that’ll have your target audience hitting “replay” instead of “skip ad.”
Want to see how we do it? Check out our video case study showcasing our top video marketing wins on a 24 Hour Corporate Video Turnaround (yes – a full two minute production with production + post in 24 hours).
This article is packed with real examples and actionable tips you can start using today.
The Bottom Line
In a world where attention spans are shorter than a TikTok video, B2B brands can’t afford to be boring. Video marketing isn’t just a nice-to-have anymore – it’s your ticket to standing out in a sea of sameness.
So, are you ready to director’s chair and start creating video content that’ll make your competition green with envy? Give us a shout at 437-562-1316, and let’s brainstorm how we can turn your B2B brand into the next big blockbuster.
Remember, in the world of B2B marketing, the boring die first. Let’s make sure your brand lives to see the sequel!
Catch you on the flip side, and who knows? Maybe I’ll see you at TIFF next year, premiering your brand’s Oscar-worthy corporate video!
From a start-up helping local small businesses, over a span of 5 years, Usman has built Web Worx Labs to be a leading provider of digital marketing solutions that employs 15+ full-time employees and has customers in over 30 countries.
Outside of work and his passion for all things digital, Usman is a proud father of three, loves running and is an avid reader.
Follow Usman on LinkedIn or Twitter as he is always sharing tips on strategy, branding, marketing and analytics.