MIDAS Case Study

Midas Safety

What does a global brand in the hand protection industry do to
stand out and create a unique state of the art experience for its customers?

Midas Safety

An industry leader with best in class hand protection and personal protection equipment for businesses around the world.

Midas Safety has over 10,000+ employees, 8 patents, operates in 56 countries and has 14 facilities globally.

THE CHALLENGE

Our team was assigned the task of designing, developing, and delivering an augmented reality application for Midas Safety in only 6 weeks. We had to use Augmented Reality to demonstrate the patented Midas Safety KTCR Technology Glove. The application was supposed to be engaging to the users. Midas Safety’s branding team wanted an app that would deliver real-time experience and showed useful information.

Augmented reality is the future of brands. At Web Worx Labs, we believe in exploring new opportunities for brands. This technological process of developing the Midas Safety App based on AR technology is an example of our commitment to using the latest technology & research to help our partners stand out.

We had a vision in mind, which was to deliver such an experience that will surpass Midas Safety’s expectations and make sure that their goals are achieved.

“A fantastic app and experience uniquely showcasing our patented technology. It was well-received both from internal stakeholders (sales team and executive team) and was a WOW factor at our major event in November 2019!”

-VP of Marketing – Feroze Merchant

After delivering every project we believe in letting our client’s appreciation make the noise. As digital marketers that are brand focused and committed to making instinctual connections, we put a lot of passion in our campaigns. The road to success in Midas Safety’s case is another great example.

With every project successfully delivered, we reach new levels of understanding and mastery of digital-based marketing journeys.

With the success of this project, we have continued our partnership with Midas Safety, a full partnership that covers Social Media, SEO, Design, Research and much more.

“Every day, more people use their mobile devices to get new levels of information, entertainment, and experiences. We needed to design and develop such a buyer’s journey touchpoint that delivers an immersive experience to users but is unique and engaging at the same time.

 

We want the consumer to have a WOW moment that will help form a deep impression of Midas Safety’s brand as a leader in the PPE industry and its commitment to technology. We wanted to deliver a beautiful but simple safety message of Midas at a glance – & that is just what we did.”

Usman Sheikh

CEO Web Worx Labs

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