7 Steps to Developing a Powerful Brand Positioning Statement
7 Steps to Developing a Powerful Brand Positioning Statement ‘Nobody buys a product or service because it can do everything, but rather because it can do something’ – Tim Williams’ Positioning for Professionals Why no one will ever say ‘Yahoo it’ or ‘Bing it,’ but always ‘Google it’? Why don’t kids want to go to a ‘fast food restaurant,’ but to a McDonald’s? Does no one care about Pepsi despite hundreds of taste tests proving […]
How Our Brains Work
My Morning Coffee Routine I want to take some time to explain how marketing, directly and indirectly, impacts consumer behaviour, attitudes, and purchases. This is quite powerful if done right. To help explain this better, I am going to walk through my morning coffee routine to work. Who doesn’t like stories? I wake up in the morning and I am already struggling out of bed. My brain is still in sleep mode and wants me […]
Cryptocurrency Guide (For Marketers By Marketers)
Cryptocurrency Guide (For Marketers By Marketers) This blog post is a cryptocurrency guide for marketers, business leaders and anyone who is looking to better understand this technology without getting too technical. Why are these terms always thrown around and making headlines? Why should marketers care about it in today’s day and age? This “cryptocurrency” term and others including blockchain, bitcoin, are used today by many techies, bankers, news websites, and some eccentric personalities (think Elon […]
What Are Algorithms? (a 4 min read)
For most marketers and digital nomads, algorithms are a bit like a blockchain. Everyone understands a bit of it, but ask them to explain what and how it works – good luck or expect a long complex answer that seems to go off topic but does not really answer the question. You know it. We have all been there. So what are algorithms exactly (without going off on a tangent)? What Are Algorithms – The […]
How to Show Empathy to Your Team and Customers
How to Show Empathy to Your Team and Customers A good business leader, a marketer (especially a marketer), or an entrepreneur knows how important their team and customers are to the success of their business. One of the most effective ways to show your team and customers the love they deserve is by showing them empathy on a daily basis. Not only that but having empathy is just a good skill to have as a […]
7 Simple & Easily Adaptable Design Tips For Display Ads
7 Simple & Easily Adaptable Design Tips For Display Ads Display ads are a significant investment for the business. An ad help consumers get familiar with your brand. Retargeting with a display ad is known to provide high ROI. With approximately 11% of internet users blocking display ads while others are tuning them out, it means you have to work hard to make your ads get those clicks. For users to click your display ads, […]
5 Ways A Marketer Can Stand Out At Work
5 Ways A Marketer Can Stand Out At Work You’ve made up your mind that you want to pursue marketing as a career. You have all the academic qualifications to kick-start the career journey. The zeal in you feels like it will take you just a couple of years or months to become a world-class marketer. First, congratulations on defining your career path and bracing yourself to defy the odds to become an outstanding marketer. […]
7 Best Ways To Leverage YouTube For Retail
7 Best Ways To Leverage YouTube For Retail So you are wondering how to use YouTube for retail brands effectively? YouTube has a huge audience, who tend to spend more time on YouTube. than most other social media platforms! Video marketing is growing, and YouTube allows for a great way for brands to build a following, gain exposure and engage your customers or prospects for retail brands. In today’s blog, we walk you through the […]
How to Optimize Facebook Business Page
How to Optimize Facebook Business Page Facebook Continues To Grow (Despite The Scandals) Of late people are claiming it’s becoming harder to get tons of likes on Facebook. For businesses especially, it has become a “pay to play game”. That is you advertise, then you get exposure. Some think it’s unnecessary to even open a Facebook business page. Aside from the fact that there is a lot of bad Facebook publicity out there for Facebook […]
How To Use Quora For Marketing – Ultimate Guide
How To Use Quora For Marketing – Ultimate Guide Why Quora In 2021 – Statistics Quora & Reddit are powerful Question & Answer platforms that allow people to answer and ask questions in any specific niche around the world. Compared to other social media channels – Quora is had on average 300 million active users as of early 2021. It is one of the most trusted platforms for knowledge seekers. From celebrities to famous politicians […]
Testimonial Videos – Ultimate Guide
Testimonial Videos – Ultimate Guide Testimonial Videos – Ultimate Guide Why Video? What do you do when you want to purchase something you know little or nothing about? You head to the internet and try to find some information to help you make the best decision, don’t you? You aren’t alone; a recent survey by Spiegel Research Center shows that about 95% of online buyers read user reviews before making an online purchase. Alternatively, you […]
Top 5 Channels – Social Media Marketing for Manufacturing Companies (Stats & Benchmarks)
Top 5 Channels – Social Media Marketing for Manufacturing Companies (Stats & Benchmarks) So Why You Need Social Media Marketing For Manufacturing Companies in 2021? Social media is vital to having a successful manufacturing company. The importance & success of social media for manufacturing should not be immediately tied to revenue growth or sales uplift in our opinion. Social media is all about engagement and brand awareness. It’s as much as listening and a connection […]
3 Things Marketers Can Do With The Covid-19 Pandemic
3 Things Marketers Can Do With The Covid-19 Pandemic There really is a lot going on these days with the world-wide pandemic that has put much of the world at a standstill. Industries and countries have been impacted. The global economy is going towards a recession and it does not look like it will let up anytime soon. Even in this bleak picture, marketers can do a lot to help build and deliver on a […]
How to Stay Connected While Maintaining Social Distance [updated for 2021]
How to Stay Connected While Maintaining Social Distance Our sincere desire for physical connectivity is coded into our DNA. We are social creatures. We can reduce our stress, tensions, and anxiety through positive social support, but – we are now in 2021 and with vaccines around the corner, we may be tempted to break the social distance rules. Trust me when I say this – even as a socially awkward person, I miss human interaction […]
Types of Advertising
Types of Advertising – Detailed & Comprehensive Guide Advertising? The most significant form of marketing communication done to promote or sell a solution through a non-personal message and openly sponsored format. Arguably the most popular discipline within the marketing function. Introduction There are several types of advertisings. However, not many people are fully aware of them. Although now the current generation knows what exactly advertisements do but still to sound a bit academic, let us […]