7 Steps to Developing a Powerful Brand Positioning Statement
7 Steps to Developing a Powerful Brand Positioning Statement ‘Nobody buys a product or service because it can do everything, but rather because it can do something’ – Tim Williams’ Positioning for Professionals Why no one will ever say ‘Yahoo it’ or ‘Bing it,’ but always ‘Google it’? Why don’t kids want to go to a ‘fast food restaurant,’ but to a McDonald’s? Does no one care about Pepsi despite hundreds of taste tests proving […]
How Our Brains Work
My Morning Coffee Routine I want to take some time to explain how marketing, directly and indirectly, impacts consumer behaviour, attitudes, and purchases. This is quite powerful if done right. To help explain this better, I am going to walk through my morning coffee routine to work. Who doesn’t like stories? I wake up in the morning and I am already struggling out of bed. My brain is still in sleep mode and wants me […]
In Your Branding Strategy…
In Your Branding Strategy… Start with What & How – Not Why With this blog, we are looking to help businesses understand how to come up with the right sequence for a powerful branding strategy. Are you a business leader, marketer, or brand owner? Are you looking to revamp your brand, launch a new product, launch a new business? If you answered yes to these questions, then we hope the analysis we share in […]
5 Powerful & Easy Tips On Branding Style Guide
5 Powerful & Easy Tips On Branding Style Guide Branding is the cornerstone of effective marketing. Perhaps you’re hearing this for the umpteenth time, but the importance of proper branding can’t be emphasized enough. If you’ve not yet conceptualized branding, it’s crucial that you start by understanding exactly what it entails. Well, on this note, branding simply refers to the marketing practice that involves creating a solid, positive perception of your business in the minds […]
How to Show Empathy to Your Team and Customers
How to Show Empathy to Your Team and Customers A good business leader, a marketer (especially a marketer), or an entrepreneur knows how important their team and customers are to the success of their business. One of the most effective ways to show your team and customers the love they deserve is by showing them empathy on a daily basis. Not only that but having empathy is just a good skill to have as a […]
What Should Businesses Do Today To Establish Trust Online?
What Should Businesses Do Today To Establish Trust Online? Establishing Trust Online With easy access to the internet, businesses have to work harder to establish trust online today more than ever. While most of the companies all around the world have been trying to gain consumers’ online trust, the truth is that the constant news of online security breaches, identity theft, and major scandals like Facebook-Cambridge Analytica gives this trust a shake, to say the […]
The Most Powerful Digital Marketing Skills
The Most Powerful Digital Marketing Skills Digital marketing is a rapidly changing field. It is a powerful combination of marketing and information technology that comes together seamlessly to deliver for businesses and brands everywhere. There are a lot of skills digital marketing professionals are required to have these days. Any digital marketing agency will have lots of different experts in their team to deliver projects for their clients. At Web Worx Labs – we know […]