Front End vs. Back End
In this blog, we talk about two popular concepts that are thrown around in the web development world – front end vs. back end web development. Marketers today work with web design and development teams regularly. In some organizations, there are separate eCommerce teams that have different functions that come together including front-end, back-end, digital marketing, and merchandising. Let’s lets look more closely at these two jobs (front-end vs. back-end development) are now interacting with […]
3 Go-to Social Media Channels For Technical Brands
In today’s post, I discuss social media marketing that technical, operations-driven, engineering and manufacturing brands should use to get ahead and build their brand. Social media is all about engagement, building relationships, and keeping your existing community happy (and proud) to be associated with you. Community, in this case, means your prospects, existing customers, past clients/customers, employees (and their families), investors, media organizations, vendors, creditors, and more! These are your ‘people’ and your tribe. They believe in the […]
What Are Algorithms? (a 4 min read)
For most marketers and digital nomads, algorithms are a bit like a blockchain. Everyone understands a bit of it, but ask them to explain what and how it works – good luck or expect a long complex answer that seems to go off topic but does not really answer the question. You know it. We have all been there. So what are algorithms exactly (without going off on a tangent)? What Are Algorithms – The […]
5 Easy & Impactful Email Marketing Tips You Can Use Right Away
5 Easy & Impactful Email Marketing Tips You Can Use Right Away Why market via emails? In today’s blog update, we get into email marketing tips. There are more than 4 billion email users worldwide. This number is far beyond the number of people who use Facebook, Instagram, or other social media sites. So, albeit it might not be the rage amongst millennials, emails have the most extensive reach when it comes to different marketing […]
5 Powerful & Easy Tips On Branding Style Guide
5 Powerful & Easy Tips On Branding Style Guide Branding is the cornerstone of effective marketing. Perhaps you’re hearing this for the umpteenth time, but the importance of proper branding can’t be emphasized enough. If you’ve not yet conceptualized branding, it’s crucial that you start by understanding exactly what it entails. Well, on this note, branding simply refers to the marketing practice that involves creating a solid, positive perception of your business in the minds […]
5 Must-Have Attributes For A Killer Social Media Post
5 Must-Have Attributes For A Killer Social Media Post Social media has an immense impact on businesses. It has revolutionized how we interact and carry out our day-to-day lives. Social media is powerful, it’s everywhere, and it’s unavoidable. Whether you’re an established brand or a startup, social media plays a vital role in your marketing. That’s why having the fundamentals right for a post on social media platforms is imperative. There are more than 3 […]
How to Show Empathy to Your Team and Customers
How to Show Empathy to Your Team and Customers A good business leader, a marketer (especially a marketer), or an entrepreneur knows how important their team and customers are to the success of their business. One of the most effective ways to show your team and customers the love they deserve is by showing them empathy on a daily basis. Not only that but having empathy is just a good skill to have as a […]
7 Simple & Easily Adaptable Design Tips For Display Ads
7 Simple & Easily Adaptable Design Tips For Display Ads Display ads are a significant investment for the business. An ad help consumers get familiar with your brand. Retargeting with a display ad is known to provide high ROI. With approximately 11% of internet users blocking display ads while others are tuning them out, it means you have to work hard to make your ads get those clicks. For users to click your display ads, […]
7 Best Ways To Leverage YouTube For Retail
7 Best Ways To Leverage YouTube For Retail So you are wondering how to use YouTube for retail brands effectively? YouTube has a huge audience, who tend to spend more time on YouTube. than most other social media platforms! Video marketing is growing, and YouTube allows for a great way for brands to build a following, gain exposure and engage your customers or prospects for retail brands. In today’s blog, we walk you through the […]
How To Use Quora For Marketing – Ultimate Guide
How To Use Quora For Marketing – Ultimate Guide Why Quora In 2021 – Statistics Quora & Reddit are powerful Question & Answer platforms that allow people to answer and ask questions in any specific niche around the world. Compared to other social media channels – Quora is had on average 300 million active users as of early 2021. It is one of the most trusted platforms for knowledge seekers. From celebrities to famous politicians […]
Creating Buyer Personas – Detailed Guide
Creating Buyer Personas – Detailed Guide If you have been in the marketing world, you may have heard the term “buyer persona.” The term is tossed out casually, such that you’d think everyone understands it. In this article, we get into the nuts and bolts of creating buyer personas the right way. With digital marketing, you can easily target and segment potential clients. Gone are the days when entrepreneurs had to erect billboards hoping to […]
Testimonial Videos – Ultimate Guide
Testimonial Videos – Ultimate Guide Testimonial Videos – Ultimate Guide Why Video? What do you do when you want to purchase something you know little or nothing about? You head to the internet and try to find some information to help you make the best decision, don’t you? You aren’t alone; a recent survey by Spiegel Research Center shows that about 95% of online buyers read user reviews before making an online purchase. Alternatively, you […]
Top 5 Channels – Social Media Marketing for Manufacturing Companies (Stats & Benchmarks)
Top 5 Channels – Social Media Marketing for Manufacturing Companies (Stats & Benchmarks) So Why You Need Social Media Marketing For Manufacturing Companies in 2021? Social media is vital to having a successful manufacturing company. The importance & success of social media for manufacturing should not be immediately tied to revenue growth or sales uplift in our opinion. Social media is all about engagement and brand awareness. It’s as much as listening and a connection […]
Videos On Homepage That Work & Video Storytelling Framework (With 5 Examples)
Videos On Homepage That Work & Video Storytelling Framework (With 5 Examples) Why Do Videos On Homepage Work? Let’s face it – videos provide more engagement vs. images and static text or copy any day. Who does not like a powerful and engaging video that makes the whole process of understanding your product or solution easy, entertaining, and efficient? According to Statista – 85% of internet users watch video on their devices in the United […]
3 Proven Methods SEO And Social Media Integrate To Drive Brand Visibility (With Succesful Examples)
3 Proven Methods SEO And Social Media Integrate To Drive Brand Visibility (With Succesful Examples) Opening Thoughts On SEO And Social Media The two of the most in-demand digital marketing tactics are Social Media & SEO: Source: Google Trends SEO generates a lot more search volume and interest on Google than even terms like “digital marketing” Search Engine Optimization & Social Media are hands down two of the most popular and sought after solutions when […]
What Is A Good Digital Marketing Budget For Your Company in 2021? (Post COVID-19)
What Is A Good Digital Marketing Budget For Your Company in 2021? (Post COVID-19) Good Solutions & Offerings Still Needs To Be Marketed Even in post COVID-19 times, a good digital marketing budget is a must. One of the things that business leaders need to understand is the importance of digital marketing in the new normal. While there are some leaders who have a hard time figuring this out, we just want you to remember […]
Types of Advertising
Types of Advertising – Detailed & Comprehensive Guide Advertising? The most significant form of marketing communication done to promote or sell a solution through a non-personal message and openly sponsored format. Arguably the most popular discipline within the marketing function. Introduction There are several types of advertisings. However, not many people are fully aware of them. Although now the current generation knows what exactly advertisements do but still to sound a bit academic, let us […]
10 Strong B2B Marketing Strategies That Will Grow Your Business
10 Strong B2B Marketing Strategies That Will Grow Your Business Business owners who own B2B companies use traditional marketing activities, which typically involve promotion, advertising or campaigns, publicity sales, and distribution. Companies have used all these traditional means of marketing for years. The truth is that when you have a B2B company, you have multiple marketing strategies that you can use, both online and offline. Most B2B marketers are aware of what they need […]
What is Email Marketing and How Does it Work?
What is Email Marketing and How Does it Work? #With this post today – we hope to help you understand “What is Email Marketing?” better. We have a simple definition for you to understand what is email marketing. Email Marketing is a powerful form of digital marketing strategy. Email Marketing uses the power of email to connect with your customers regularly. In more fancy words, it is an act of commercial marketing by using email, […]
Get to Know the History of Google Algorithm Updates
Get to Know the History of Google Algorithm Updates Image Source: Techwyse Google algorithm is a term known by all of those who are in the realm of internet marketing. To provide better search results, Google updates its algorithm every year. However, those not familiar or in the industry may not be aware of its importance. In today’s world, having familiarity and knowing how it can impact a company’s top or bottom line […]
Marketing Fundamentals 101
Marketing Fundamentals 101 Finally, Your search for marketing fundamentals has bought you here. If you think that digital marketing is something modern, then, unfortunately, you would be wrong! Want to know why? The term digital marketing gained popularity in the 2000s but is in existence for more than a century (yes, a century), and here the definition will let you know what exactly we mean. Want a straightforward definition to remember what digital marketing […]
Top 3 SEO Risks Worth Taking in 2020
Top 3 SEO Risks Worth Taking in 2020 Image Source: ItsGuru The decision to take risks in search engine optimization is all about calculation and hitting the right balance. There will be moments when you may feel that the time is not right, especially when you are just above the danger mark. Just like any other risk-taking venture, you need to look at the positives and negatives before you decide to take risky SEO efforts. […]
Search Engine Optimization – Why It Matters and How to Do It Yourself
Search Engine Optimization – Why It Matters and How to Do It Yourself Search Engine Optimization, or SEO, is a common marketing strategy that businesses use to help their website rank higher in major engines’ search results. Despite its popularity, some business owners remain skeptical or even unaware of the power of SEO. This mostly stems from underestimating the value of SEO, or insufficient understanding of what SEO involves. With all the resources available […]
Reasons for a Website in Today’s World!
Reasons for a Website in Today’s World! The number of internet users is growing every day. Let’s rephrase that internet users are increasing by every second. As of January 2018, there are over 3.8 billion internet users, according to Internetlivestats.com. This means that approximately 40% of the world population is “connected” to the digital world. According to a study, in 1995, only 14% of U.S citizens had access to the internet. In North America, as […]