Why does Google keep changing its algorithm?
Google has been known to make significant changes to its algorithm each year. Why? Why does Google keep changing its algorithm so regularly? Google’s algorithms (as there are multiple algorithms that actually work together) ensures that search results bring up the most relevant content to a user with the amount of information available on the web. This can be difficult to sift through millions of websites in milliseconds and find exactly what you need that […]
What Are Algorithms? (a 4 min read)
For most marketers and digital nomads, algorithms are a bit like a blockchain. Everyone understands a bit of it, but ask them to explain what and how it works – good luck or expect a long complex answer that seems to go off topic but does not really answer the question. You know it. We have all been there. So what are algorithms exactly (without going off on a tangent)? What Are Algorithms – The […]
7 Simple & Easily Adaptable Design Tips For Display Ads
7 Simple & Easily Adaptable Design Tips For Display Ads Display ads are a significant investment for the business. An ad help consumers get familiar with your brand. Retargeting with a display ad is known to provide high ROI. With approximately 11% of internet users blocking display ads while others are tuning them out, it means you have to work hard to make your ads get those clicks. For users to click your display ads, […]
Taking A Deep Dive: Marketing Technical or Complex Engineering Brands (With Examples)
Taking A Deep Dive: Marketing Technical or Complex Engineering Brands (With Examples) So you are wondering how to resonate with your prospects when your brand offers very technical or complex solutions? Marketing strategies and approaches often differ across the board based on the nature of products and services or even industries. To do marketing right requires careful observations, strategizing, and that is well through and planned with good research and expertise. Technical, engineered or complex […]
The Most Powerful Digital Marketing Skills
The Most Powerful Digital Marketing Skills Digital marketing is a rapidly changing field. It is a powerful combination of marketing and information technology that comes together seamlessly to deliver for businesses and brands everywhere. There are a lot of skills digital marketing professionals are required to have these days. Any digital marketing agency will have lots of different experts in their team to deliver projects for their clients. At Web Worx Labs – we know […]
Things You Need to Know About Accelerated Mobile Pages (AMPs)
Things You Need to Know About Accelerated Mobile Pages (AMPs) AMP stands for Accelerated Mobile Pages, but most don’t know what it is. “AMP” is a play on the words “amplify” to speed up, in this case, the load times of the site. An AMP is a page created to improve the performance of the mobile web experience by creating fast-loading mobile pages. It is a project announced by Google on 7th October 2015. You […]
Want Your Website To Rank Higher?
Want Your Website To Rank Higher? The first thing that comes to mind when we are confronted with the idea of our website ranking higher, “what is the fastest and easiest way for my website to rank higher?” You have to build trust to rank higher, and trust is a relationship that needs to be consistent over time to develop. In a nutshell – there is no shortcut, and please, for the love of Google […]
Get to Know the History of Google Algorithm Updates
Get to Know the History of Google Algorithm Updates Image Source: Techwyse Google algorithm is a term known by all of those who are in the realm of internet marketing. To provide better search results, Google updates its algorithm every year. However, those not familiar or in the industry may not be aware of its importance. In today’s world, having familiarity and knowing how it can impact a company’s top or bottom line […]
Top 3 SEO Risks Worth Taking in 2020
Top 3 SEO Risks Worth Taking in 2020 Image Source: ItsGuru The decision to take risks in search engine optimization is all about calculation and hitting the right balance. There will be moments when you may feel that the time is not right, especially when you are just above the danger mark. Just like any other risk-taking venture, you need to look at the positives and negatives before you decide to take risky SEO efforts. […]
Search Engine Optimization – Why It Matters and How to Do It Yourself
Search Engine Optimization – Why It Matters and How to Do It Yourself Search Engine Optimization, or SEO, is a common marketing strategy that businesses use to help their website rank higher in major engines’ search results. Despite its popularity, some business owners remain skeptical or even unaware of the power of SEO. This mostly stems from underestimating the value of SEO, or insufficient understanding of what SEO involves. With all the resources available […]