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Creating Buyer Personas – Detailed Guide

Creating Buyer Personas – Detailed Guide If you have been in the marketing world, you may have heard the term “buyer persona.” The term is tossed out casually, such that you’d think everyone understands it. In this article, we get into the nuts and bolts of creating buyer personas the right way.  With digital marketing, you can easily target and segment potential clients. Gone are the days when entrepreneurs had to erect billboards hoping to […]