Volume 7 - Wednesday - March 1st, 2023
The Worx Weekly Wednesday
Our curated Marketing News From Around the World:
- Can’t get enough of TikTok – even while driving?  TikTok has announced a new partnership with Mercedes Benz.
- How many cuts can Twitter take?
- Despite all the odds, Etsy beats Wall Street’s revenue forecast.
- Now, you can reach your potential B2B buyers with messaging that matches their professional interests.
How to Use LinkedIn for Effective B2B Marketing Watch the video ->
B2B & b2c MARKETING INSIGHTS
Leverage the power of reviews
The use of reviews and endorsements in B2B marketing is essential. Prospective clients are much more likely to rely on word-of-mouth or written recommendations than they would on any statements made by your company. A simple strategy to edge over competitors is to generate and utilize reviews.
Set up membership programs
With a membership program that mixes rewards and competition, customers are encouraged to engage with your company to advance in the membership tiers. As customers go through membership levels, they have access to more significant benefits, which strengthens their bond with your company.
Digital Marketing Term Spotlight
Organic Traffic: Organic traffic is the "free" traffic sent to your website by Google. It refers to users who arrive at your website from unpaid channels, i.e., free traffic. Search engines such as Google, Yahoo, and Bing are examples of organic sources. Search Engine Optimization is a type of digital marketing focusing on increasing organic traffic.
Additional Resources,Insights & Knowledge Base
