Volume 19 - Wednesday - May 24, 2023
The Worx Weekly Wednesday
Our curated Marketing News From Around the World:
Don't Look At Last Year's Numbers For A Bold Forecast Watch the video ->
B2B & b2c MARKETING INSIGHTS
Find an Advocate
Most B2B sales involve decision-makers at multiple levels of an organization. A popular strategy is to find a single brand champion willing to sell you to their peers and arm them with as much information as possible.
Simple and instant messaging is essential
Utilize a solid messaging strategy as a pillar upon which to build effective customer experiences, improve engagements, and eventually drive purchase decisions.
Digital Marketing Term Spotlight
Session: In Google Analytics, "session" refers to a period when a person actively uses your website or application. This implies that every interaction has a connection to a session. Google occasionally refers to a session as a "container" for the user's actions on your website.
Additional Resources,Insights & Knowledge Base
