Volume 11 - Wednesday - March 29, 2023
The Worx Weekly Wednesday
Our curated Marketing News From Around the World:
- Washington has already made up its mind about TikTok
- The social media industry consensus is that Meta, YouTube, and Snap could see spikes in revenue in the event of a ban on TikTok.
- Salesforce is rolling out a new product that uses OpenAI’s advanced AI models to help salespeople, customer service workers, developers, and others remove mundane tasks from their workday.
Spend the time on OPtimization to Get ROI in Ad Campaign Watch the video ->
B2B & b2c MARKETING INSIGHTS
Constantly review your contacts
Prospects who do not engage with your messages are not people to keep communicating with. Make sure to delete outdated contacts, update customer contact information, and check who is currently active in the system.
Make each consumer’s experience unique
Customize every consumer’s experience. When a consumer opens your app or sees an ad from your company, greet them with a personalized experience from beginning to end.
Digital Marketing Term Spotlight
Lead: In digital marketing, a lead refers to a potential customer who may be interested in the products or services offered by a company. With numerous individuals seeking various goods and services online, building a relationship with prospective customers is essential to converting them into actual clients. This is where the concept of a lead comes into play - a lead is someone who has demonstrated interest in a business by exchanging information, interacting with the company's content, or taking some other action that signals their intent to buy. As such, generating and nurturing leads is a crucial component of any digital marketing strategy.
Additional Resources,Insights & Knowledge Base
