Volume 4 - Wednesday - February 8th, 2023
The Worx Weekly Wednesday
Our curated Marketing News From Around the World:
- GM and Netflix rewriting marketing playbooks during the super bowl.
- Looking to formulate a better content strategy for 2023?
- Apple mixed-reality headset: Everything we know about Apple’s MR headset.
- Microsoft makes its Emojis Open-Source for all to use & adapt for free.
- AI wars continue to heat up. Google's new in-search language model understands and answers queries more naturally.
Discipline & Purpose For Your Organization Watch the video ->
B2B & b2c MARKETING INSIGHTS
Diversify your portfolio
Increase the variety of your B2B marketing efforts and connect with the right accounts. Investigate channels, methods, and technologies to maximize your leads and customer funnel based on your customer segmentation. Relying on one key channel or account for B2B can never create a suitable long-term competitive advantage
Assign searcher intent priority for SEO
When optimizing your SEO content, always consider users' search intent. Some customers are merely doing research, while others are weighing their alternatives. You should provide content to the audience for each phase of their buyer's journey. Search engines will thank you with higher rankings.
Digital Marketing Term Spotlight
404 Error Message: A 404 error message appears when you attempt to access a webpage that no longer exists or has been erased. A standard HTTP error message code indicates that the website or webpage you tried to access is not on the server. It's a client-side error, meaning either the webpage was withdrawn or modified, the URL was not updated, or the individual entered the URL wrongly. These are easy pickings for improving customer user experience on your website. Keep your URLs fresh and updated to lower bounce rates. Refrain from directing your visitors to poorly designed web pages that lead to this result.
Additional Resources,Insights & Knowledge Base
