by Usman SheikhTop 3 SEO Risks Worth Taking in 2020
Top 3 SEO Risks Worth Taking in 2020
Image Source: ItsGuru
The decision to take risks in search engine optimization is all about calculation and hitting the right balance.
There will be moments when you may feel that the time is not right, especially when you are just above the danger mark.
Just like any other risk-taking venture, you need to look at the positives and negatives before you decide to take risky SEO efforts.
It is always a case of weighing your options for and against the decision.
Calculated SEO Risks Worth Taking in 2020:
Image Source: SEO optimizers
User Experience
Any SEO expert or professional, would know that Google, the search engine that provides the largest platform to this industry, swears by user experience.
That is undoubtedly the prime factor of SEO rankings.
So, trying to improve the user experience offered by your website. It is worth taking a risk.
You can look at the bounce rate of your site, along with metrics like site duration and time on page, to figure out how you are faring for your visitors.
Any effort or change made to this effect is worth the risk.
URL Restructuring
A bronze-age site structure with an outdated eCommerce platform is a sure way to kill a website!
More often than not, SEO professionals are working with URLs that are not keyword-rich.
As a result, the response from Google is quite poor.
Also, when users are not clicking on your link even when you are ranking, Google takes a very dim view of your site’s ability to deliver the required content.
This implementation pulls down your rank even further.
Image Source: Backlinko
The above image by Backlinko will explain to you what we mean by a keyword-optimized URL.
Users don’t have any idea of your content from your URLs unless they are optimized with proper keywords.
So that is a path you should walk down and modify.
It may mean temporary slipping of rankings for your website, but it will be beneficial in the long run.
Image Source: Optimizely
A-B Testing
This method is the most radical risk that you can take.
You would change the whole framework of your SEO initiative and testing it against different keywords and meta tags.
As the name suggests, you need to work with structure A and compare the results with structure B.
Whichever gives you better results will be the way forward for you.
You can see the results on Click-through Rates or CTR.
Try not to overhaul the entire site at a single go.
Do it gradually for the most important pages and then expand it according to the results you get.
SEO risks should always be about finding the right way ahead, not about proving yourself right.
Being a professional SEO Agency, we ensure all the A/B Testing is done to compare the data and provide ROI focused strategy.
From a start-up helping local small businesses, over a span of 5 years, Usman has built Web Worx Labs to be a leading provider of digital marketing solutions that employs 15+ full-time employees and has customers in over 30 countries.
Outside of work and his passion for all things digital, Usman is a proud father of three, loves running and is an avid reader.
Follow Usman on LinkedIn or Twitter as he is always sharing tips on strategy, branding, marketing and analytics.