BoomerangFX case study: B2B demand generation for a medical aesthetics software company. Web Worx Labs.

Case studiesHealth and medical aesthetics
BoomerangFX
B2B demand generation for a practice software company, and marketing support for the clinics it serves.
  • B2B demand generation
  • Event marketing
  • Email marketing
  • SEO
  • Copy and design review
BoomerangFX logo
What they needed
BoomerangFX sells practice management software and marketing services to medical aesthetics clinics. Its sister company, InMode, makes the devices many of those clinics use. Most new business came from events and offline selling, and very few new buyers found BoomerangFX online.
What we did
  • Built the event marketing behind their clinic owner events: invitations, email campaigns, call scripts and follow-up
  • Set a weekly email and sales rhythm, so every lead got the next touch on time
  • Social media content and calendars
  • An SEO audit and a plan to get found by clinics searching online
  • A plan to lift their Google review rating using real customers
  • Video editing for their education content
  • For their clients: copy and design reviews of the clinic websites BoomerangFX builds, and reviews of their Google Ads funnels
What changed
4Countries
90+Brands supported
  • One repeatable cycle for every event: invite, remind, attend, follow up, close
  • Clinic websites that went out with checked copy and design
  • A clear plan for online discovery, alongside the events
BoomerangFX
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Five clients, on camera, talking about the work.
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AJ SinghRealtor, RE/MAX Gold Realty Inc.
Naveen ChatrathRealtor, RE/MAX Gold Realty Inc.
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