SEO and AI search for regulated industries. Found on Google, named by ChatGPT, Gemini and Perplexity. Web Worx Labs.

 
 
SEO and AI search
 
Found on Google. Named by AI.
 
We make your site easy for Google to rank and easy for ChatGPT, Gemini and Perplexity to quote, so buyers find you whichever way they search.
 
Book a 15 minute call See the results
 
 
 The goal 
Your buyer asksWho are the best [your service] providers in [your region]?
 
 
Google
 
yourbrand.comYour brand | [Your service] in [Your region]The page a buyer clicks first.
Your brand on page one
 
ChatGPT
 
Providers buyers often mention include Your brand, known for [what you do best].
Your brand named
 
Perplexity
 
Your brand offers [your service] across [your region]. yourbrand.com
Your site cited
 
Gemini
 
Firms such as Your brand specialise in [your category].
Your brand named
 
 
 
 
 
20,000+Pages built
 
30Countries reached
 
1stHeld on a core industrial term
 
6AI tools we track
 
 
 
What organic search brings you
 
Leads you don't pay for each click.
 
 
01
Organic leads
Enquiries and booked calls from people who found you on their own.
 
02
Free discovery
New buyers find you without an ad budget behind every visit.
 
03
Conversions that last
A page that ranks keeps bringing in leads month after month.
 
04
Trust before the call
Buyers who find you on Google and in AI answers arrive already convinced.
 
 
 
We grow the searches that don't include your name.
That's where new buyers are.
 
 
Brand search
yourbrand reviews
People who already know you. We protect these.
 
Non-brand search
best [your service] near me
People looking for what you do. We win these.
 
 
Every report shows brand and non-brand separately, so your own name never inflates the results.
 
 
 
 
 
How buyers search now
Your buyers search two ways now: Google and AI search.
 
Some still type a search and click a result. More of them now ask an AI tool a question and read one answer, built from 3 to 5 sources the tool decided to trust. You can rank well on Google and still never be named in that answer. We work on both, from the same foundation.
 
 
 
Google search
Still sends most of the traffic
 
01Types a search
02Scans ten results
03Clicks two or three
04Reads your page
 
The job: be found
 
AI answers
Increasingly decides the shortlist
 
01Asks a question
02Tool reads 3 to 5 sources
03Writes one answer
04Names the sources
 
The job: be quoted
 
 
We track:GoogleChatGPTGeminiPerplexityCopilotClaude
 
 
 
Capabilities
 
Eight things we do for SEO and generative engine optimization (GEO).
 
SEOGet found on Google
01
Technical audit and fixes
Site speed, Core Web Vitals, indexing, broken pages, site structure and internal links. We fix the problems, not just list them.
02
Keyword and topic plan
The non-brand terms your buyers actually search, mapped to the pages that should rank for them. In English and French where you need both.
03
Content that ranks and clears review
Pages and articles written to your compliance rules the first time, so they go live instead of sitting in legal.
04
Local search
Google Business Profile, reviews, location pages and business listings, for firms that sell by region.
 
AI searchGet named by AI
05
AI visibility check
We ask ChatGPT, Gemini, Perplexity, Copilot, Claude and Google AI Overviews the 25 questions your buyers ask, and record who gets named today.
06
AI crawler access
Each AI tool reads the web with its own crawler. We check which ones your site blocks and open the ones that matter.
07
Structured data and brand facts
Schema, company and author details, clean headings and direct answers, so machines can read your pages and credit them to you.
08
Quotable content and outside mentions
Figures with their source, standards named in full, processes laid out step by step. Plus the trade press, directories and profiles AI tools read.
 
Every site we work on is also checked for accessibility to AODA and WCAG 2.1 AA, and for page speed.
 
 
 
How it works
 
What happens in your first three months.
 
 
Month 1
Audit
Technical audit, keyword plan, AI visibility check and crawler check. You get a written plan with every fix ranked by impact.
 
Month 2
Fix and build
Technical fixes made, structured data added, your most important pages rewritten, and your Google Business Profile cleaned up.
 
Month 3
Publish
New content goes live, outside mentions start, and we run the first AI re-test to see what moved.
 
Every month after
Improve
Publish, re-test, report, adjust. The plan is updated from what the numbers show.
 
 
 
 
Deliverables and reporting
 
What you get each month, and how we measure it.
 
 
Every month
 
     
  • 4New or rewritten pages or articles
    •  
  • 1Technical health check
    •  
  • 25Buyer questions re-tested across the AI tools
    •  
  • 1Report on rankings, traffic, leads and AI mentions
    •  
  • 1Call to review results and agree next steps
    •  
 
What we report on
 
 
On Google
Rankings on non-brand terms, search traffic, and the leads that came from it.
 
In AI answers
How many of your 25 questions name you, in which tools, which sources the answer cited, and visits arriving from AI tools.
 
Nobody can guarantee a place in an AI answer, and anyone who quotes you a precise "AI ranking" is guessing. We show you what we see, every month.
 
 
 
 
 
Results, client names withheld
 
Real reports. Names removed.
 
We don't publish client names or their brand keywords. These come from real monthly reports, with anything that identifies the client removed. Your numbers get the same treatment.
 
 
 
Pharmaceutical
 
A Canadian women's health brand, ranking on its category and not just its brand name.
 
Positions 3 and 4 on the non-brand terms buyers search, in English and French, with every page written inside Health Canada's claim rules.
 
13.8KMonthly impressions
6.3Average position
19%Desktop click rate
 
 
113.8K impressions and an average position of 6.3 in a single month.
 
2Brand terms, blacked out to protect the client.
 
3Non-brand terms in English and French, one averaging position 1.8.
 
 
 
A Google Search Console report showing 13,800 impressions, 1,500 clicks and an average position of 6.3, with the client's brand keywords blacked out123
From the client's monthly Search Console report. Dates and brand terms removed.
 
 
 
 
Industrial
 
A membrane separation company selling into oil and gas.
 
First place on its core process term across every tracked period. "Zero liquid discharge" went from position 92 to 14 in about two months, and more than 20 related terms started ranking without being targeted.
 
92 → 14On the hardest term
1stCore process term
20+Extra terms gained
 
 
 
Google position, start to end
Lower is better. Grey is where it started, teal is where it ended.
 
Zero liquid discharge
14from 92
Vacuum membrane distillation
15from 33
Membrane distillation
29from 41
Vapor permeation
1held
 
150100
 
 
 
 
 
How we report
 
We report the gaps, not just the good news.
 
Most agency reports only show what went up. Ours also show what stalled, why, and what it will take to fix it. Then we work through it with our client's team. This is a real page from the industrial client's report.
 
     
  1. 01
    Find the gap
    A key page was stuck off page one for "zero liquid discharge", even though it was fully optimized.
    2.  
  2. 02
    Show the evidence
    We compared it line by line with the three competitors ranking above it.
    3.  
  3. 03
    Agree the fix
    The page needed about 800 more words, downloadable material and a video explainer.
    4.  
  4. 04
    Build it together
    We agreed the plan with the client's team and built the content with them.
    5.  
 
 
 
Monthly report Page review
 
 
We need more content to help it rank faster.
 
The page is optimized for search, but it has less depth than the competitors ranking above it, and that is holding it off page one.
 
 
Ranking above usWordsVideoVisualsDownloadsContent hub
  
Competitor A1,518Yes3+4 piecesNo
 
Competitor B1,315No3+Infographic5 pages
 
Competitor C615Yes3+Several3 pages
 
Client pageLess depth than all three
  
 
What we recommended
  • +800 words
  • Downloadable material
  • Video explainer
 
 
 
 
 
 
Industries
 
Six regulated industries, one way of working.
 
Private CapitalExempt market and Reg D issuersView →InsuranceCarriers, brokers and MGAsView →MortgageBrokerages and lendersView →Health & PharmaPharmaceutical and health brandsView →ManufacturingIndustrial and technical B2BView →Real EstateDevelopers and brokeragesView →
 
 
 
FAQ
 
Common questions.
 
 
 
Is AI search just SEO with a new name?
No. The foundations are the same: a fast, well-structured site with clear content. The difference is the last step. Google ranks pages and sends clicks. AI tools read a few sources and write one answer. Getting quoted takes more specific content than getting ranked.
 
How long until we see results?
Technical fixes usually show within 4 to 8 weeks. New content usually takes 3 to 6 months to rank well. AI mentions can move faster once your site is readable and specific.
 
Can you promise ChatGPT will name us?
No, and nobody honestly can. What we can do is remove the reasons it won't: blocked crawlers, vague content, and no outside mentions. Then we track the result every month.
 
Will the content get through our compliance review?
That's how we write it. We learn your rules first, cite sources for every figure, and avoid claims your reviewers would strike.
 
Do we need a new website?
Usually not. Most of the work happens on your current site. If a rebuild would pay off, we'll tell you why and what it would cost.
 
  
 
Keep exploring
Related services, industries and work.
Services
Paid MediaWeb Design and DevelopmentSocial Media
Industries
PharmaceuticalManufacturingInsurance
Case studies
FeraMAXRepaGynPetro-Sep