Manufacturing and industrial marketing agency
Marketing for manufacturers who sell across borders
We build demand for technical products, in the markets you actually ship to.
Your buyers read the test report before they read the headline, and your distributors resell you with whatever material they are handed. We build for both.
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Manufacturing experience
We take on a small number of manufacturers. The ones chasing growth, who treat visibility as a mechanism that moves the business rather than a brochure that sits on it.
The operating constraint
Your buyer has built a shortlist before sales hears their name.
Engineers, procurement teams and distributors search by application, specification, certification, material and problem, not by your company name.
And most of your market is not searching this quarter. That demand gets built in trade media, on LinkedIn, in video and in paid placement, then captured in search when they finally look.
Miss either half and you are eliminated before sales knows the opportunity existed.
The industrial buyer journey
Manufacturing marketing that finds buyers in every market you sell into.
Months of anonymous research happen before anyone contacts you, and most of it starts somewhere other than a search box. We work every channel that research passes through.
Paid, social, search and on-site, in every market you sell into
- 01
Reached
Paid social · LinkedIn · Trade media · Video - 02
Found
Technical SEO · AI search · Paid search - 03
Verified
Specifications · Certifications · Case studies - 04
Enquiry
RFQs · Sample requests · Retargeting and follow-up
The marketing jobBe in front of them before they look, and easy to verify once they do.
Featured case study
One global manufacturer. Thirty markets.
A 593 page website built in six weeks, catalogue photography across the product line, and an ongoing social programme for the distributors and technical buyers doing the research.
Technical detail, on demand
What changes before a campaign can run.
Listed, Classified and Recognized are three different things, and the mark you hold decides which word you are allowed to use. A component maker calling itself certified is using a mark that belongs to somebody else. We write to the certificate you actually hold, and we put the file number where the buyer can find it.
A component leaves one jurisdiction, is transformed in a second and is sold in a third. At each crossing a different rule decides what you may call it and where it may go. Origin rules decide what you may call the finished product, conformity marking decides whether you may sell it, and export licensing decides where it may go at all.
Your distributors are reselling you right now with material you did not write. Co-branded kits, certificates attached, in the languages the market requires, built so the distributor can hand them to their own customer without editing anything.
A performance number with no test conditions is not a claim, it is a liability. Your buyer is an engineer who will ask which standard, which sample size and against what baseline. We publish the answer on the page, because that is the page they find months before they call.
Tell us what you make, and where it ships
Send us the product, the markets and the number you are accountable for.
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