01
Agree the goal
Who the video is for, what it has to do, and where it will run.
Corporate video production, Toronto
Video built to make the next decision easier.
Brand films, social content and acquisition creative, planned around what the audience needs to understand, believe and do next.
StrategyProductionDistribution
01 / 03Ninja GlovesBrand film, manufacturing
1 goalPer video, agreed before we shoot
2,300%Increase in YouTube views
300%Increase in views and engagement
5Clients on camera for us
*As at September 15, 2026
Who we make videos for
Brands that trust us with their story.
Start with the job
One funnel. Three jobs.
The production changes when the next decision changes. Most video budgets fail because every clip is asked to do everything, so we split the work into three jobs and build each video to answer to one of them. Here is what each stage is made of.
Stage 01
Awareness
Brand videos
Give the brand a story people can repeat. It lives on your site, in sales conversations, at events and in campaigns, and it makes every later touch cheaper.
Brand filmReachFounder storyHook in three secondsPlant tourRecallCultureCraftScore and soundStorySubtitlesTrade show loop
Runs on the home page, YouTube, LinkedIn, event screens. Read it by views held past thirty seconds and branded search.
Stage 02
Consideration
Proof and explainer videos
Build confidence. The buyer is comparing you to two other names, and short videos do the explaining your sales team repeats every week.
Product demoExpert explainerProofObjection handlingCase storyTalking headProcessComparisonSales follow upRetargetingTrust
Runs on service pages, sales email, retargeting, and the founder or advisor feed. Read it by watch through rate, replies, meetings booked.
Stage 03
Conversion
Lead generation ads
Generate action. One offer, one action, nothing else in the frame. These are the videos that fill the form.
Direct responseOfferLead formCost per leadCall to actionPaid socialTestimonial proofBooked callsLanding pageFifteen seconds
Runs on Meta, LinkedIn and Google placements, and the landing page they arrive on. Read it by cost per qualified lead.
Behind the camera
This is what shoot day looks like.
Every film on this page was shot by our own crew. We bring the kit, light the room and run the camera on site, in offices, on plant floors and in clinics. You are booking the people who actually turn up.
Selected work
The work should do the talking.
Three assignments, three different jobs. Each one built around the decision the audience had to make next.
Awareness / Brand videoNinja Gloves brand film
A manufacturer selling into industrial buyers needed a film that showed the product being made and being used. Written, storyboarded, cast and edited by us.
Home page, YouTube, distributor decks
Consideration / Educational videoCathejell patient education films
A prescription medical brand needed a nurse on camera explaining a procedure patients are anxious about. Scripted, shot and edited to clear medical and regulatory review before a frame of it ran.
Hosted on the Urology Nurses of Canada channel
Conversion / Lead generation adBoomerangFX lead generation ad
A bottom of funnel ad built to bring clinic owners to a booked demo, not to a brand impression. One offer, one action, nothing else in the frame.
Paid social and search, straight to a demo form
When the date will not move
24 hour turnaround.
RE/MAX Gold Realty needed a brand film for a listing push and did not have a week to give it. Brief in the morning, shot the same day, finished film the next. Press play and see what twenty four hours buys.
Watch the 24 hour filmFrom brief to launch
See the thinking before you see the camera.
No mysterious creative process. You approve the purpose, the words and the frames before production begins.
02
Script and storyboard
Every line and every shot planned. You sign it off before we film.
03
Shoot
In our studio, at your site, or by drone. Licensed footage where it helps.
04
Edit
Cut, music, voiceover and captions, plus a version for each platform.
05
Launch and learn
We put it live, see what holds attention, and cut new versions from what works.
One production.Website hero, sales presentation, LinkedIn, YouTube, paid social, trade show.
Industries
Built for regulated and technical industries.
Private CapitalExempt market and Reg D issuersView the work
InsuranceCarriers, brokers and MGAsView the work
MortgageBrokerages and lendersView the work
Health and PharmaPharmaceutical and health brandsView the work
ManufacturingIndustrial and technical B2BView the work
Real EstateDevelopers and brokeragesView the work
FAQ
Common questions.
How long does a video take?
It depends on the video. A social cut can be ready in days. A brand video with a script, shoot and voiceover usually takes a few weeks. When it has to be fast, we have delivered a finished brand video in 24 hours.
Do you write the script?
Yes. We write the script and storyboard, and you sign them off before anything is filmed.
Can you film at our site?
Yes. We film at your plant, office, lab or event, or in our studio. We also use drone footage and licensed stock when it serves the story.
Do we get versions for social media?
Yes. Every video comes with cuts for the platforms it will run on, in the right size and length, with captions.
Can you work with our compliance or legal team?
Yes. We plan review time into the schedule and write to your rules from the first draft.
Keep exploring