Social media for regulated and technical industries. Content built for each platform and measured by engagement and leads. Web Worx Labs.

Social media

Your feed looks like the leader in your industry.

Content built for each platform, reaching the right people and earning their trust before the sales call.

Midas SafetyManufacturing
Midas Safety social post about spinning their own yarns, made by Web Worx LabsMidas Safety social post about research and development
Hashtag Homes social post: 75 JamesPetro-Sep social post: 20+ years of experience
Petro-SepOil and gas
Real posts we made for our clients.
300%Increase in views and engagement
3×More inbound enquiries from LinkedIn
2,300%Increase in YouTube views
140+Lead calls from social, search and ads

*As at September 15, 2026

Who we make content for

Brands and brokerages we have made content for.

Industrial and health brands

Midas Safety
Petro-Sep
Ninja Gloves
FeraMAX

Real estate brokerages and their agents

RE/MAX
Century 21
Royal LePage
Hashtag Homes

Built for each platform

One post copied to five platforms gets ignored on all five.

Point of view

LinkedIn

Who is there: buyers, partners, investors and future hires.

What works: your leaders' views, lessons, proof and behind the scenes of real work.

Visual first

Instagram

Who is there: people who judge you by how you look.

What works: Reels and carousels worth saving and sending to a colleague.

Community

Facebook

Who is there: local customers, groups and an older audience.

What works: events, news, offers and posts that start a conversation.

Search and depth

YouTube

Who is there: people looking for an answer.

What works: longer videos that explain and compare, plus Shorts to get found.

Entertain first

TikTok

Who is there: a younger audience that scrolls fast.

What works: a strong hook in two seconds, personality before the pitch.

We write a different hook, length and call to action for each platform, and we only use the platforms that fit your buyers.

Engagement

Engagement is earned. Three things have to be true.

01

We know the audience

A plant manager, a pharmacist and an investor care about different things and stop scrolling for different reasons. We start with who they are and what they need to hear.

02

The idea is good

A clear hook and a reason to care. Not a stock photo with a caption. If we would not stop for it, we do not post it.

03

It is built for the platform

Made in the format, length and tone that platform rewards. Not one post resized five times.

If any one of these is missing, the post gets ignored. That is why we do not sell follower counts.

Our work

Social content we have made.

Manufacturing

The Midas Touch series

A global glove and safety manufacturer with a story most buyers never hear. We turned it into one branded series, each post proving a different strength.

  • One look and one voice across every post
  • Each post built on a single fact buyers care about
  • Ten posts that tell one story

Watch Midas talk about the work →

Midas Safety post: factories audited and certifiedMidas Safety post: investment in renewable energyMidas Safety post: raw materials from premium global partnersMidas Safety post: research and development
Oil and gas

The Did You Know series

Membrane separation is hard to explain. We broke it into short facts with real plant photos, so engineers and buyers learn something in every post.

  • Teaches first, sells second
  • Hard numbers buyers can repeat
  • Seven posts in one series
Petro-Sep post: What is Aqua-SepPetro-Sep post: preventing wastewater contaminantsPetro-Sep post: payback period of 2 yearsPetro-Sep post: 100+ projects delivered
Financial advisor

Michael Reckley, financial consultant

An advisor's business runs on trust and staying top of mind. We built his feed around him: his face, his name, and the moments his clients and their families care about.

  • His photo and name on every post
  • Moments that start conversations with clients
  • Short videos with Michael on camera
Michael Reckley Family Day postMichael Reckley happy holidays postMichael Reckley Christmas postMichael Reckley Remembrance Day post
Real estate brokerage

Pre-construction listings that sell in one look

A GTA brokerage selling new condos across Ontario and Alberta. Each post shows the building, the location and the numbers buyers ask about first.

  • One purple and gold look on every listing
  • Walk, transit and bike scores up front
  • Posts, TikTok videos and newsletters
Hashtag Homes post: Anthem Condo in GuelphHashtag Homes post: new condo in downtown CalgaryHashtag Homes post: Akra LivingHashtag Homes post: 75 James in Hamilton

What we do

Everything it takes to run your social.

01

Strategy and a monthly calendar

Who you are talking to, what each platform is for, and every post planned a month ahead for your sign-off.

02

Filming in studio or on location

Our crew films at your plant, office, lab or event, or in our studio. Real people and real places beat stock photos.

03

Edits for every platform

Each piece is cut to the size, length and tone of the platform it runs on, with captions and a clear hook.

04

Founder and expert content

Your leaders on camera, sharing what they know. On LinkedIn this builds more trust than anything a logo can say.

05

Paid boosts on posts that work

When a post earns attention, we put ad money behind it to reach more of the right people. Paid media

06

A monthly report you can act on

What worked, what didn't, and what we will change next month. Measured in saves, shares, comments, clicks and leads.

Industries

Built for regulated and technical industries.

FAQ

Common questions.

Which platforms should we be on?

The ones your buyers already use. For most of our clients that means LinkedIn first, then one visual platform. We will also tell you which platforms to skip.

Do you film the content or just design it?

Both. We film in our studio or on location, and we design posts that do not need video. Most months are a mix of the two.

Who approves the posts?

You do. We send the month's calendar ahead of time, and nothing goes live without your sign-off. If you have a compliance review, we plan time for it.

How do you measure if it is working?

We track saves, shares, comments, profile visits, clicks to your website and leads. Follower count is on the report, but it is not the goal.

Can you work with our compliance or legal team?

Yes. Most of our clients are in regulated industries. We write to your rules from the first draft so fewer changes come back.

Keep exploring

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