CCMA case study: website redesign, SEO, social media and search ads for a national Montessori body. Web Worx Labs.

Case studiesEducation
Canadian Council of Montessori Administrators
A national Montessori body that had only ever marketed offline. We moved it online.
  • Website redesign
  • SEO
  • Social media
  • Search ads
Children learning in a Montessori classroom
What they needed
CCMA accredits Montessori schools across Canada. Its brand, its layout and the way it reached schools and parents had all been done offline, so it was hard to find and did not look like a national body online.
What we did
  • Keyword research and parent and school personas, to decide what CCMA should be found for
  • A full website redesign and a new customer journey
  • A social media content plan and calendar
  • Search ads for the programs that mattered most
  • Monthly SEO work and reporting, with changes made whenever something was not working
The results
20MNew impressions
+65%Organic traffic
+60%Engagement rate
  • Ranked first on Google for "accredited montessori schools canada"
  • Page one for "montessori canada" and "montessori schools toronto"
CCMA
We love working with the team at Web Worx Labs. They are thorough and always provide timely execution. Their expertise in all things technology and marketing has worked wonders for our brand already.
Katherine Poyntz, Executive Director, CCMA
The new CCMA website
The new CCMA website
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