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7 Steps to Developing a Powerful Brand Positioning Statement

7 Steps to Developing a Powerful Brand Positioning Statement ‘Nobody buys a product or service because it can do everything, but rather because it can do something’ – Tim Williams’ Positioning for Professionals Why no one will ever say ‘Yahoo it’ or ‘Bing it,’ but always ‘Google it’? Why don’t kids want to go to a ‘fast food restaurant,’ but to a McDonald’s? Does no one care about Pepsi despite hundreds of taste tests proving […]

How Our Brains Work

My Morning Coffee Routine I want to take some time to explain how marketing, directly and indirectly, impacts consumer behaviour, attitudes, and purchases. This is quite powerful if done right. To help explain this better, I am going to walk through my morning coffee routine to work. Who doesn’t like stories? I wake up in the morning and I am already struggling out of bed. My brain is still in sleep mode and wants me […]

In Your Branding Strategy

In Your Branding Strategy…

In Your Branding Strategy… Start with What & How – Not Why With this blog, we are looking to help businesses understand how to come up with the right sequence for a powerful branding strategy.   Are you a business leader, marketer, or brand owner?  Are you looking to revamp your brand, launch a new product, launch a new business? If you answered yes to these questions, then we hope the analysis we share in […]

How to Show Empathy to Your Team and Customers

How to Show Empathy to Your Team and Customers A good business leader, a marketer (especially a marketer), or an entrepreneur knows how important their team and customers are to the success of their business. One of the most effective ways to show your team and customers the love they deserve is by showing them empathy on a daily basis. Not only that but having empathy is just a good skill to have as a […]

3 Proven Methods SEO And Social Media Integrate To Drive Brand Visibility (With Succesful Examples)

3 Proven Methods SEO And Social Media Integrate To Drive Brand Visibility (With Succesful Examples) Opening Thoughts On SEO And Social Media The two of the most in-demand digital marketing tactics are Social Media & SEO: Source: Google Trends SEO generates a lot more search volume and interest on Google than even terms like “digital marketing” Search Engine Optimization & Social Media are hands down two of the most popular and sought after solutions when […]

What Should Businesses Do Today To Establish Trust Online?

What Should Businesses Do Today To Establish Trust Online? Establishing Trust Online With easy access to the internet, businesses have to work harder to establish trust online today more than ever.  While most of the companies all around the world have been trying to gain consumers’ online trust, the truth is that the constant news of online security breaches, identity theft, and major scandals like Facebook-Cambridge Analytica gives this trust a shake, to say the […]

Types of Advertising

Types of Advertising – Detailed & Comprehensive Guide Advertising? The most significant form of marketing communication done to promote or sell a solution through a non-personal message and openly sponsored format. Arguably the most popular discipline within the marketing function. Introduction There are several types of advertisings. However, not many people are fully aware of them. Although now the current generation knows what exactly advertisements do but still to sound a bit academic, let us […]