Asan CRM case study: product build and go-to-market for a sales CRM. Web Worx Labs.

Case studiesReal Estate and Proptech
Asan CRM
A CRM for sales teams, with the AI, calling and compliance tools a busy team needs in one place.
  • Product build
  • Go-to-market
  • Sales and real estate teams
Asan CRM logo
What they needed
Sales teams juggle a CRM, a dialer, an email tool and a stack of spreadsheets, and still miss follow-ups. The goal was one system that tells a rep who to call next, keeps every call inside the rules, and follows up for them.
What we did
  • Product design for the CRM, pipelines and daily rep workflow
  • Cori, an AI assistant that coaches reps and drafts follow-ups
  • A power dialer with compliance checks built in: do-not-call scrubbing, calling-hours limits, number warm-up and caller ID verification
  • Email marketing on its own sending setup
  • Positioning, website and go-to-market for real estate and sales teams
What is built and working
  • Full CRM with pipelines, contacts and analytics
  • Cori AI assistant for coaching and follow-up
  • Power dialer with compliance checks
  • Email marketing and nurturing
  • Scheduler and document centre
  • Lead vault with built-in contact lookup
  • Sales personality quiz for reps
Your story next
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Hear it from our clients
In their own words
Five clients, on camera, talking about the work.
Jhumar SharmaMarketing Brand Manager, Midas Safety
Kaban Montessori SchoolSchool leadership, Mississauga
BriteSpace OfficesClient testimonial
AJ SinghRealtor, RE/MAX Gold Realty Inc.
Naveen ChatrathRealtor, RE/MAX Gold Realty Inc.
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