Insurance case study: websites, SEO and ads for brokerages, and broker training with Aviva. Web Worx Labs.

Case studiesInsurance
Insurance brokerages and broker training
Websites, search and ads for three brokerages, and a broker training program with Aviva that reached 1,400 brokers.
  • Web design and development
  • SEO
  • Google Ads
  • Content
  • Broker training
An Aviva office building
What they needed
Brokerages compete for the same local searches, and every page and ad has to stay inside what a broker is allowed to say about a carrier's product. Carriers have the opposite problem: they need thousands of brokers who know how to sell for them.
What we did
  • Insurance Tiger: website design and development, SEO and Google Ads
  • Colley Insurance: website design and development, SEO and Google Ads
  • Ledoux, Lew and Patterson: website management, SEO and a regular program of articles for their site
  • Aviva: worked with Aviva on a training program for the brokers who sell its products
What came out of it
1stGoogle local results, Insurance Tiger
75 → 7"Insurance company Guelph", Colley
1,400Brokers reached with Aviva
  • Colley Insurance: from position 75 to page one (7th) for "insurance company Guelph", and to 4th for "insurance broker Guelph"
  • Colley Insurance: "home insurance Guelph" moved from 80 to 11
  • Insurance Tiger: first in the Google local results for "car insurance", "cheap insurance Scarborough" and "disability insurance broker Toronto"
  • Ledoux, Lew and Patterson: a steady program of helpful articles on the site, managed and kept current
  • One training program with Aviva that reached 1,400 brokers
AvivaInsurance TigerColley InsuranceLedoux, Lew and Patterson
The Insurance Tiger website
The Insurance Tiger website
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