Michael Reckley case study: LinkedIn and Instagram content for an IG Wealth Management advisor. Web Worx Labs.

Case studiesWealth management
Michael Reckley, IG Wealth Management
Social content on LinkedIn and Instagram that opened doors to professional athletes, written inside the brand rules of a large wealth firm.
  • LinkedIn
  • Instagram
  • Content writing
  • Photo and video
  • Webinar campaigns
A man in a suit carrying gold track spikes over his shoulder
What they needed
Michael is a financial advisor with IG Wealth Management. He wanted to work with professional and up-and-coming athletes, a group that is hard to reach and gets pitched all the time. As an IG advisor, everything he publishes has to stay on the IG brand and inside the firm's rules, so the content could not overpromise or look like it came from anyone else.
What we did
  • A content plan built around athletes and money: budgeting, contracts, and planning for life after sport
  • Posts written in Michael's voice for LinkedIn and Instagram, tied to what was happening in sport that week
  • Wrote his LinkedIn content ourselves
  • Photo and video shoots, and short videos for social
  • Webinar campaigns on savings accounts and estate planning, with the posts and emails around them
  • Every post designed and written to stay on the IG Wealth Management brand
What changed
  • His LinkedIn content brought in a new client
  • Michael got direct access to professional athletes because of the content
  • A clear, recognizable voice on LinkedIn and Instagram
  • Content that fit the firm's rules, so it could keep running week after week
A post from the athletes series
A post from the athletes series
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